WORK TANGENT


Android
Brand Identity Design
–
R/GA, 2023—2024
Android has 3.5BN active users, 12M developers and powers the Google ecosystem, but the brand itself was static, disconnected, corporate, increasingly invisible and losing share with GenZ.

We needed to go back to Android’s foundational values of freedom and inclusivity to reassert its future. Today we know people seek even greater autonomy and choice, especially younger generations as they build their own, connected ecosystems. We evolved the Android brand system to be more open and adaptive— moving with them across their connected world. The opposite of walled gardens, and rigid ecosystems.
CREDITS:
Creative Direction: Augustus Cook  
Design Direction: Paulo Assuncao
Visual Design: Junsun Ko, Kinzie Burke, Paz Roberts  
Production: Rafael Rodrigues, Chaya Leverton
Animation: Alice Aguiar, Gustavo Tadini, Antonio Souza
3D Design : Flavio Montiel, Felipe Mahale, Vinicius Lavor
©JUNSUN_KO 2025
CODED BY JUNSUN KO