WORK TANGENT


Evernorth 
Brand Identity & Illustration
–
R/GA, 2021
Evernorth℠ is a health services brand built on the recognition that health makes progress possible. Their health services are designed to redefine health care as we know it, by delivering data-driven, innovative, and flexible solutions for health plans, employers, and government programs.

Our goal was to create an identity that was as inspired and purposeful as the brand itself. We channelled their kinetic energy through bold use of color, type, motion, and layout. The plus mark became a powerful brand signifier for Evernorth℠—not only because it’s a symbol for health, but because it represents connectivity and forward momentum.

The light, elevated illustration style was designed to complement and offset the boldness of the brand. By taking an otherwise flat system and adding dimension, we were able to create a sense of implied motion, even in stills.
CREDITS:
Creative Direction: Ryan Atkinson, Jenn Vano, Mike Rigby
Design Direction: Malissa Smith, Alex Hulme
Visual Design: Malissa Smith, Kinzie Burke, Mac Keller, Alex Hulme, Elaine Li, Junsun Ko
Verbal Design: Brittany Messenger, Tatiana Gallardo, Dillon Diatlo
Animation: Gavin Shapiro
Illustration: Emily Suvanvej, Malissa Smith, Kinzie Burke, Elaine Li, Junsun Ko
©JUNSUN_KO 2025
CODED BY JUNSUN KO