WORK TANGENT


Fierce
Brand Identity & Motion Design
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R/GA, 2022
The financial world is full of possibilities, but navigating these opportunities can feel disjointed—until now. Fierce is a new super app that brings every piece of your financial picture together so that taking action is easier than ever.

While the financial landscape is full of function-driven apps, Fierce is as seamless as it is thoughtful. Working across R/GA brand design and product teams, we built Fierce from the ground up, creating an emotion-driven brand that helps users make more confident—and empowered—money moves.

On Fierce, all the pieces of your financial life come together—from cypto and checking to personal goals and priorities. Our brand system is designed around the power of these united pieces.
CREDITS:
Creative Direction: Ryan Atkinson, Augustus Cook, Matthew Woodward 
Design Direction: Guadalupe Gonzalex, Paulo Assuncao, Tom Varacchi
Visual Design: Guadalupe Gonzalex, Paulo Assuncao, Junsun Ko 
Verbal Design: Tatiana Gallardo, Jennifer Vano
Animation: Nicholas Karlovich, Junsun Ko, Antonio Souza
©JUNSUN_KO 2025
CODED BY JUNSUN KO