GS Financial Cloud

Goldman Sachs
Financial Cloud Platform
UIUX & Design system
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R/GA, 2021

The team was tasked to create a visual branding system that represents the best-in-class solutions and products offered from the Goldman Sachs Developer platform that can be easily applied and scaled for use in additional marketing communication materials.

In short, the team had to create an identity system for the Goldman Sachs Financial Cloud developer platform across marketing channels. We focused on creating a new design system that expressed the flexibility, and modularity of the products offered in the platform. I participated in the early stages of the project, exploring brand territories, and consolidating the flexible design system evolved around the theme of generative output and modularity.

During the design sprint of the .com page executions, I helped create various UI components assets extending from product cards, buttons, CTAs, product icon systems, and web / mobile layouts for the platform. In addition, I also designed the new design system's motion system, defining a consistent and realistic dynamic style for others within the GS teams to continue executing.

CREDITS:
Creative Direction: Chris Dowling
Design Direction: Jenny Lee, Paul Assuncao, Junsun Ko
Motion Design: Junsun Ko